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New York governor orders probe into Facebook access to data from other apps | Reuters

Yeah, Facebook offers the equivalent of Google Analytics, but for apps. You include Facebook's SDK and it helps track and measure the interactions people have with your app, including installs, uninstalls, usage patterns, etc.  Developers love it of course, and hey, it's free!  That is, all it costs you is the privacy of all of your users.  Just like Google Analytics.